Peacock Gen AI & Personalization for Mobile
To increase the number of users engaging with Peacock on mobile devices, I participated in a project that aimed to create a next-generation personalized mobile experience. Our challenges were to: 1. shift the paradigm for mobile streaming UX, 2. engage the audience behaviors of Gen Z and Alpha, and 3. leverage Gen AI to scale personalization & create new value propositions. We brainstormed new opportunities from the core streaming behaviors such as discovering content, streaming and viewing, and controlling playback, and then weaved them together into a comprehensive story presented in a slide deck.Client - Peacock
Elijah Vargas
Alejandra Flores
Andy Lee
Team - Studio Rodrigo
Ritik Dholakia
Greg Ervanian
Nathalyn Nunoo
Soyeon Kwon
Ryan Consbruck
Connie Chu
Andrea Makhlouf
Role
Brainstorming & Ideation
Visualizing Ideas
User Needs & Behaviors
Where do personalization & Gen AI create unique opportunities to serve mobile user behaviors?
Discovery & Viewing
Use mobile device data (location, usage patterns, haptics) for real-time, UX customization
Use mobile device data (location, usage patterns, haptics) for real-time, UX customization
Fans & Creators
Before, during, and after for sports fans
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Fans & Creators
Peacock Spectrum: explore the catalog via metadata & phone-centric interactions
Before, during, and after for sports fans
Fans & Creators
Peacock Spectrum: explore the catalog via metadata & phone-centric interactions
Audience Extension & Customization
Global Watch: An interactive experience as a new way to discover content.
Global Watch: An interactive experience as a new way to discover content.