https://kwonsoyeon.com Soyeon Kwon | Product Designer Sat, 07 Sep 2024 19:59:31 +0000 https://kwonsoyeon.com en https://kwonsoyeon.com/Work Sat, 07 Sep 2024 19:59:31 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Work Hi 안녕! I'm Soyeon 🙋🏻‍♀️, a product designer in Brooklyn, NYC. I design meaningful and joyful experiences across various industries. <img width="1760" height="2028" width_o="1760" height_o="2028" data-src="https://freight.cargo.site/t/original/i/75a423d61512120d60052fe1dd470517cd0dfaa59668a4da591402e341ee96cb/01_google.png" data-mid="223886759" border="0" src="https://freight.cargo.site/w/1000/i/75a423d61512120d60052fe1dd470517cd0dfaa59668a4da591402e341ee96cb/01_google.png" /> Google Trust Supporting intersectional identity in Google search <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53f2377a983d4309059edb87363a85231a96281c910cf86fc9294faf813cac60/thumb_1.gif" data-mid="223890547" border="0" src="https://freight.cargo.site/w/1000/i/53f2377a983d4309059edb87363a85231a96281c910cf86fc9294faf813cac60/thumb_1.gif" /> Stripe Composable e-commerce for the leader in payments <img width="1760" height="2028" width_o="1760" height_o="2028" data-src="https://freight.cargo.site/t/original/i/7fea238d28f04088dc0581ca37fddbb176ce555701d7905b766f209ef50ae0c1/05_uprise.png" data-mid="223886761" border="0" src="https://freight.cargo.site/w/1000/i/7fea238d28f04088dc0581ca37fddbb176ce555701d7905b766f209ef50ae0c1/05_uprise.png" /> Uprise Art Elevating the online art buying experience <img width="2640" height="1485" width_o="2640" height_o="1485" data-src="https://freight.cargo.site/t/original/i/51a908d362dd1500d7123e50a2d58ec66423f22184ad5cf17523e758f5e315fa/07_xfinity.jpg" data-mid="221887639" border="0" src="https://freight.cargo.site/w/1000/i/51a908d362dd1500d7123e50a2d58ec66423f22184ad5cf17523e758f5e315fa/07_xfinity.jpg" /> Xfinity Web experience for Affordable Connectivity Program <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c5ec313dda270952ee4072c2435eb2166fc5fcdf27f64f7e2d4d17e7669fa80/Thumb4_1.gif" data-mid="223889303" border="0" src="https://freight.cargo.site/w/1000/i/7c5ec313dda270952ee4072c2435eb2166fc5fcdf27f64f7e2d4d17e7669fa80/Thumb4_1.gif" /> Human Rights Watch Microsite for documenting the siege of Mariupol <img width="1764" height="2028" width_o="1764" height_o="2028" data-src="https://freight.cargo.site/t/original/i/b667a9e2fea1b70bc78ad53e0f2df3bc5a18f6ad8951335d49a9d696e3d309df/06_unpack.png" data-mid="223886829" border="0" src="https://freight.cargo.site/w/1000/i/b667a9e2fea1b70bc78ad53e0f2df3bc5a18f6ad8951335d49a9d696e3d309df/06_unpack.png" /> Samsung Galaxy S8 Unpacked Showcasing Samsung Galaxy S8 features <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/226ae7473ce010da9ee5a19aaf300be1746b7537baaf5b82bdb55a5ba2a9ba9f/02_lab.gif" data-mid="223867200" border="0" src="https://freight.cargo.site/w/1000/i/226ae7473ce010da9ee5a19aaf300be1746b7537baaf5b82bdb55a5ba2a9ba9f/02_lab.gif" /> Google Creative Lab Thinking about the future <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4f2286984eedea01fbcde68d2ebc7d7e262e4d9d5cc66338d4b266f4bfc90b6/03_peacock.gif" data-mid="229898400" border="0" src="https://freight.cargo.site/w/1000/i/b4f2286984eedea01fbcde68d2ebc7d7e262e4d9d5cc66338d4b266f4bfc90b6/03_peacock.gif" /> Peacock New approach to streaming service <img width="1760" height="2028" width_o="1760" height_o="2028" data-src="https://freight.cargo.site/t/original/i/dfe07bc3b9d3858c6e364f8f5680ac7a907706a7743e3ba1aadfcb60afb0023e/00_jetblue-thumb.png" data-mid="235947375" border="0" src="https://freight.cargo.site/w/1000/i/dfe07bc3b9d3858c6e364f8f5680ac7a907706a7743e3ba1aadfcb60afb0023e/00_jetblue-thumb.png" /> JetBlue Revamping JetBlue's loyalty experience <img width="878" height="494" width_o="878" height_o="494" data-src="https://freight.cargo.site/t/original/i/68b5efd50983867111aaef0b7c8ae77cea74c82d5d40cfb6d4550f3d28c27f13/09_littleOtter.gif" data-mid="235948635" border="0" src="https://freight.cargo.site/w/878/i/68b5efd50983867111aaef0b7c8ae77cea74c82d5d40cfb6d4550f3d28c27f13/09_littleOtter.gif" /> Little Otter Building a design system - Case study in progress <img width="1760" height="2028" width_o="1760" height_o="2028" data-src="https://freight.cargo.site/t/original/i/743c7adeb6663b259ad7014c49b262af27cea4d1a22dc1cfbae95bb150fe7a21/08_kimlyparc.png" data-mid="221887640" border="0" src="https://freight.cargo.site/w/1000/i/743c7adeb6663b259ad7014c49b262af27cea4d1a22dc1cfbae95bb150fe7a21/08_kimlyparc.png" /> Kimlyparc Building a Korean coffee brand identity inspired by 90s Seoul <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8eec7f832636bdb37c856025ca52dff008f53fc75519b7ff60f4edd2cea2a470/05_lexus_00.jpg" data-mid="217676972" border="0" src="https://freight.cargo.site/w/1000/i/8eec7f832636bdb37c856025ca52dff008f53fc75519b7ff60f4edd2cea2a470/05_lexus_00.jpg" /> Lexus Korea User data-driven redesign of the official website <img width="2340" height="1316" width_o="2340" height_o="1316" data-src="https://freight.cargo.site/t/original/i/c3a6ef55930ade41d5ca10565c7f0b0719d9e5c36838cf60fd889eaee2116200/mwc2017_edge01.jpg" data-mid="223862387" border="0" src="https://freight.cargo.site/w/1000/i/c3a6ef55930ade41d5ca10565c7f0b0719d9e5c36838cf60fd889eaee2116200/mwc2017_edge01.jpg" /> Samsung S7 Interactive Table A new way to explore the Samsung Galaxy features https://kwonsoyeon.com/Uprise-Art Sat, 27 Apr 2024 23:39:06 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Uprise-Art Uprise ArtUprise Art wanted to redesign their website by moving it to the Shopify platform. With this re-platforming, we were able to create industry-standard cart, checkout, and account experiences that catered to the unique nuances of fine art buying and shipping. I helped the team with the overall process, which included a landscape audit, wireframes, designing visual directions and web pages, and creating a design library. We established a fresher, more elevated visual language to reflect their more mature business. The re-architected site made it easier for users to discover new art and artists by creating easy-to-browse and visually refined art and artists pages. All of this was done to help bring their vision of a digital-first art gallery and advisory that centers on rising artists to life.&nbsp; Client -&nbsp;Uprise Art Tze ChunWhitney Shaw Team - Studio RodrigoGreg ErvanianStefanie BruecklerSoyeon KwonKatie ShiaSabine OstinvilEmogene Cataldo Role Landscape audit, Wireframing, Visual Directions,Web design, Design SystemLive Website <img width="4201" height="5833" width_o="4201" height_o="5833" data-src="https://freight.cargo.site/t/original/i/5e0e6cc59987c87bf0a7efbd9f5a466147334763d144db006804d15df66514ff/01_NewArrival.png" data-mid="209946590" border="0" src="https://freight.cargo.site/w/1000/i/5e0e6cc59987c87bf0a7efbd9f5a466147334763d144db006804d15df66514ff/01_NewArrival.png" /> <img width="2041" height="2551" width_o="2041" height_o="2551" data-src="https://freight.cargo.site/t/original/i/040e4f50d580c237da4784a593fe6ab282645fc649464a7f7b5a0dfb14f6dd19/02_Half.png" data-mid="209946591" border="0" src="https://freight.cargo.site/w/1000/i/040e4f50d580c237da4784a593fe6ab282645fc649464a7f7b5a0dfb14f6dd19/02_Half.png" /> <img width="4201" height="2801" width_o="4201" height_o="2801" data-src="https://freight.cargo.site/t/original/i/13cb50f8030f25a0c4fc02ce5415455945c5fab9585650d9e11e651b2ac0bae5/03_Mobile.png" data-mid="209946593" border="0" src="https://freight.cargo.site/w/1000/i/13cb50f8030f25a0c4fc02ce5415455945c5fab9585650d9e11e651b2ac0bae5/03_Mobile.png" /> <img width="2041" height="2551" width_o="2041" height_o="2551" data-src="https://freight.cargo.site/t/original/i/b02ca52c90ac081e4d6f39c33eb4d88da5dfe1c16274b21219e93bd5385f5f74/04_half_left.png" data-mid="209946595" border="0" src="https://freight.cargo.site/w/1000/i/b02ca52c90ac081e4d6f39c33eb4d88da5dfe1c16274b21219e93bd5385f5f74/04_half_left.png" /> <img width="2041" height="2551" width_o="2041" height_o="2551" data-src="https://freight.cargo.site/t/original/i/f7a8c880758499e676d313794c2bbdbd5c2120b21b04676108e4b8b8da0adec5/04_half_right.png" data-mid="209946597" border="0" src="https://freight.cargo.site/w/1000/i/f7a8c880758499e676d313794c2bbdbd5c2120b21b04676108e4b8b8da0adec5/04_half_right.png" /> <img width="2801" height="7920" width_o="2801" height_o="7920" data-src="https://freight.cargo.site/t/original/i/dad661dd3e0c2f66f0777ad2a5e501d9698a29ba24b4c194680609f8a9d3b3be/05_service.png" data-mid="209946641" border="0" src="https://freight.cargo.site/w/1000/i/dad661dd3e0c2f66f0777ad2a5e501d9698a29ba24b4c194680609f8a9d3b3be/05_service.png" /> <img width="4201" height="2943" width_o="4201" height_o="2943" data-src="https://freight.cargo.site/t/original/i/446d6d0573a31b4b17d9a61bd3088a05bef38bdcf0d6ffe40bcc288355361a25/06_mobile.png" data-mid="209946600" border="0" src="https://freight.cargo.site/w/1000/i/446d6d0573a31b4b17d9a61bd3088a05bef38bdcf0d6ffe40bcc288355361a25/06_mobile.png" /> https://kwonsoyeon.com/Stripe Sat, 20 Apr 2024 21:18:02 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Stripe StripeStripe asked us to help accelerate a vision for a composable e-commerce UI component library. I participated in establishing a vision for extending Stripe’s Commerce UI kit, developing a set of initial UI components, and testing them against use cases, market needs, and competitive benchmarks. Client - Stripe Murray ChapmanJennifer LambTyler SmithJordan StanisciaNicole Choy Team - Studio RodrigoRitik Dholakia Greg ErvanianSoyeon KwonTimea Hopp RoleLandscape AuditUI/UX DesignProrotyping Composable e-commerce for the leader in paymentsWe created a reference version using the components to show how the end-to-end experience works. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/896bfac947517e43e97889a11b2593c356b833389548b07bdfb370b5c32d6441/03_Slide-16_9---10.jpg" data-mid="209393331" border="0" src="https://freight.cargo.site/w/1000/i/896bfac947517e43e97889a11b2593c356b833389548b07bdfb370b5c32d6441/03_Slide-16_9---10.jpg" />Components for the end-to-end shopping experienceThe UI kit contains a wide range of functional components for creating Shopping/Browsing, PDP, cart, and checkout experiences. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3a83c499dd7cf7027e5ac0a52e1992b54618832fb931239a2bc8f430cd425f85/04_Slide-16_9---11.jpg" data-mid="209393332" border="0" src="https://freight.cargo.site/w/1000/i/3a83c499dd7cf7027e5ac0a52e1992b54618832fb931239a2bc8f430cd425f85/04_Slide-16_9---11.jpg" />Components in various brands The components could be utilized for different brands, demonstrating their flexibility and versatility. Final Prototype https://kwonsoyeon.com/Samsung-Galaxy-S8-Unpacked Mon, 27 Jan 2020 02:32:56 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Samsung-Galaxy-S8-Unpacked <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb0470cccd6b9ae93a229c52a2ed291672bcd305571c716c5db4ce779fd3c139/13_unpackS8_04.jpg" data-mid="59524925" border="0" src="https://freight.cargo.site/w/1000/i/fb0470cccd6b9ae93a229c52a2ed291672bcd305571c716c5db4ce779fd3c139/13_unpackS8_04.jpg" /> Samsung Galaxy S8 Unpacked‘Unbox your phone’ experience for a massive audienceSamsung Galaxy Unpacked presents the new features of its mobile phone namesake with the launch of each model. Based on the theme of "New Normal” or the idea of something seemingly impossible for older generation becoming standard for the next generation, the program is designed to help audiences understand the Galaxy S8 without extensive training. This particular presentation focused on the infinity display which is the key visual space of the product, and unraveled the other important features such as the battery and the camera. I worked on motion ideas and the storyboards that would showcase all the features in the most effective manners and designed the phone’s history, display, design, and camera parts of the video. Client - Samsung Team - Design FeverPMs: Suchan KimSanghyun Lee Designers:Juhwan Lee Juheon OhDayoon YoonHokyung LeeSoyeon Kwon Taehyun KimByungyong Lee Motion Designers:Jiwoong MoonTaeyeon KimGeunjoo YuAyoung ChioJiwoong Moon <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4cecf0300beefccfd8cae92e76b733a5ddde9394f2f5458ceb18782b743ea882/13_unpackS8_07.jpg" data-mid="59524927" border="0" src="https://freight.cargo.site/w/1000/i/4cecf0300beefccfd8cae92e76b733a5ddde9394f2f5458ceb18782b743ea882/13_unpackS8_07.jpg" /><img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/45fad96c127b29d1e824d6dccac78a908559337bf0197945b94695312578ee42/IMG_4096.jpg" data-mid="59524931" border="0" src="https://freight.cargo.site/w/1000/i/45fad96c127b29d1e824d6dccac78a908559337bf0197945b94695312578ee42/IMG_4096.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7f0beec89d177a74418a4fcf257ab7b24593e822e9fa127f2d9050d68127e70/13_unpackS8_08.jpg" data-mid="59524928" border="0" src="https://freight.cargo.site/w/1000/i/d7f0beec89d177a74418a4fcf257ab7b24593e822e9fa127f2d9050d68127e70/13_unpackS8_08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ad99c371c8432b5b8e00c1c340e1e8f3c7abe7f6d46ed60f046af9f497caba4/13_unpackS8_09.jpg" data-mid="59524929" border="0" src="https://freight.cargo.site/w/1000/i/6ad99c371c8432b5b8e00c1c340e1e8f3c7abe7f6d46ed60f046af9f497caba4/13_unpackS8_09.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/658cdc2e79dbfbfd83774c1201bcb1f453aad7e11b2af7e32f167335a9ca75ba/13_unpackS8_06.jpg" data-mid="59524926" border="0" src="https://freight.cargo.site/w/1000/i/658cdc2e79dbfbfd83774c1201bcb1f453aad7e11b2af7e32f167335a9ca75ba/13_unpackS8_06.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f44095a9d514a098a060d91f6e40e8c3a118caf873fe99e34f18097d19cd402c/HAN30803.jpg" data-mid="59524930" border="0" src="https://freight.cargo.site/w/1000/i/f44095a9d514a098a060d91f6e40e8c3a118caf873fe99e34f18097d19cd402c/HAN30803.jpg" /> https://kwonsoyeon.com/Xfinity Sat, 20 Apr 2024 22:47:44 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Xfinity <img width="4800" height="2508" width_o="4800" height_o="2508" data-src="https://freight.cargo.site/t/original/i/cef3afcc36833acea8b008c686ad048526789377eaacaa530c6e879d07d6def5/01_Cover2.png" data-mid="209396897" border="0" src="https://freight.cargo.site/w/1000/i/cef3afcc36833acea8b008c686ad048526789377eaacaa530c6e879d07d6def5/01_Cover2.png" /> XfinityComcast has partnered with a consultant to redesign the website for its Xfinity Internet Essential(IE) Convergence and Affordable Connectivity Program(ACP). The objective is to create a user-friendly website that effectively promotes the program and facilitates enrollment. I created the ACP/IE program homepage and configured the UX flows for complex use cases. Client -&nbsp;Comcast Blaire KinseyDavid FerelloTeam - Studio Rodrigo Christina NoSoyeon Kwon Role UI/UX Design,ProrotypingLive Website <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/cffc0b97f7486a60905c9411d6c5f8ad5a75ee80514746acc17ec1ce54432756/02_homepage.png" data-mid="209396185" border="0" src="https://freight.cargo.site/w/1000/i/cffc0b97f7486a60905c9411d6c5f8ad5a75ee80514746acc17ec1ce54432756/02_homepage.png" /> Home PageSince the ACP/IE application and registration process is different depending on existing or new Xfinity customers, the copy and design were designed accordingly using Xfinity design library components. <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/79793398a60b077c73bc30862c2adc4a9e0926724e32e74e327c82aa9dbe28fc/02_xfinity.png" data-mid="209396187" border="0" src="https://freight.cargo.site/w/1000/i/79793398a60b077c73bc30862c2adc4a9e0926724e32e74e327c82aa9dbe28fc/02_xfinity.png" />Plan BuilderWe studied use cases that occurred by adding the ACP/IE toggle banner to the existing plan builder and designed the flows accordingly. In addition, the flow had to be designed while taking into account the different screens that the customer or agent sees. <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/cab66bcc1505f63ba4fb405c9c726c036ae1748f5358abc5e718e6c209b12af0/03_verification.png" data-mid="209396190" border="0" src="https://freight.cargo.site/w/1000/i/cab66bcc1505f63ba4fb405c9c726c036ae1748f5358abc5e718e6c209b12af0/03_verification.png" />ACP Verification step Since the ACP verification was a new experience in their billing flow, we came up with a solution for eligibility forms, and notification modal in order to add the ACP eligibility system without compromising the existing billing experience. https://kwonsoyeon.com/KimlyParc Sat, 27 Apr 2024 23:42:27 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/KimlyParc KimlyParcKimlyParc is a Korean instant coffee brand that draws inspiration from Seoul's coffee culture of the 1990s. As a director, I collaborated with other designers to develop the brand's overall identity, including the logo, packaging, website design, and visual content. The goal was to bring the vibe of 90s Seoul into the brand's visuals and messaging.&nbsp; Client -&nbsp;KimlyParc Chae SongYoungJoo Kim TeamSoyeon Kwon Nando Vivas (Pony Illustration)Sooyoung Jang (Korean Lettering)Role BrandingLogo DesignVisual ContentPackage DesignPhoto/Video Editing <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/7f60157f5bebb2dee15941328ef8f2be300660291e23d11facc69941fadd99a1/--146.jpg" data-mid="210061291" border="0" src="https://freight.cargo.site/w/1000/i/7f60157f5bebb2dee15941328ef8f2be300660291e23d11facc69941fadd99a1/--146.jpg" /><img width="5504" height="8256" width_o="5504" height_o="8256" data-src="https://freight.cargo.site/t/original/i/09dc557de46337abf9920a45eb705f41e00af6330f741291ff460ccd9a7c88f6/--158.jpg" data-mid="210061293" border="0" src="https://freight.cargo.site/w/1000/i/09dc557de46337abf9920a45eb705f41e00af6330f741291ff460ccd9a7c88f6/--158.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/a571ca6182c19caaffee01bc2fed8b10c1185fca789ac7c5ad804548a3701903/--342.jpg" data-mid="210061294" border="0" src="https://freight.cargo.site/w/1000/i/a571ca6182c19caaffee01bc2fed8b10c1185fca789ac7c5ad804548a3701903/--342.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/60d9fc9b758815e005f41782376b303997af881ff4c589ff5a87eba582d6fffb/--354_.jpg" data-mid="210061295" border="0" src="https://freight.cargo.site/w/1000/i/60d9fc9b758815e005f41782376b303997af881ff4c589ff5a87eba582d6fffb/--354_.jpg" /><img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/28f88ffea0ad7b68863f22954504fb74d2dee72765a503b34718aa60b6054e94/--640.jpg" data-mid="210061296" border="0" src="https://freight.cargo.site/w/1000/i/28f88ffea0ad7b68863f22954504fb74d2dee72765a503b34718aa60b6054e94/--640.jpg" /> <img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/5b582aac123e9b2513b98f1b7511eced48608167ce5b60b51edf3896ba455983/Box-Setting-Cut_2.jpg" data-mid="210061337" border="0" src="https://freight.cargo.site/w/1000/i/5b582aac123e9b2513b98f1b7511eced48608167ce5b60b51edf3896ba455983/Box-Setting-Cut_2.jpg" /><img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/5542fd46962c444b9830612af3275aefbfc25b7960fce88ac40ee6330103d88a/Coffee-Stick_1.jpg" data-mid="210061338" border="0" src="https://freight.cargo.site/w/1000/i/5542fd46962c444b9830612af3275aefbfc25b7960fce88ac40ee6330103d88a/Coffee-Stick_1.jpg" /><img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/aa2fc04f4be2746e1a0c2cb1719878960c33ddc0c97323bd43249670f9f3fa5a/Cup_1.jpg" data-mid="210061339" border="0" src="https://freight.cargo.site/w/1000/i/aa2fc04f4be2746e1a0c2cb1719878960c33ddc0c97323bd43249670f9f3fa5a/Cup_1.jpg" /> https://kwonsoyeon.com/Samsung-S7-Interactive-Table Mon, 01 Mar 2021 01:40:20 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Samsung-S7-Interactive-Table <img width="2340" height="1463" width_o="2340" height_o="1463" data-src="https://freight.cargo.site/t/original/i/1559e79b9ee95e63ffb7e20e6f6c3de51582d23f2092fc82dd9cf339983a2b1a/mwc2017_00.jpg" data-mid="100451998" border="0" src="https://freight.cargo.site/w/1000/i/1559e79b9ee95e63ffb7e20e6f6c3de51582d23f2092fc82dd9cf339983a2b1a/mwc2017_00.jpg" />Samsung S7 Interactive Table, 2017 Samsung has created experience zones around the world, including the United States, France, and Japan, to promote the new Galaxy S7 and Gear S3. The experience zone consists of several rooms, so visitors can experience one feature in each room. An interactive table located independently in one of them allows the mobile phone and the table to communicate, allowing users to grasp the overall characteristics of the S7 at a glance. Client SamsungTeamJuhwan Lee Yuri BaeJiyeon KimSoyeon KwonJiwoong Moon RoleIdeation &amp; Visual Design <img width="2340" height="1316" width_o="2340" height_o="1316" data-src="https://freight.cargo.site/t/original/i/d7be3641ce7021c41c256c609f258894cd46ef6de6aff4eea21ea032805112d8/mwc2017_edge01.jpg" data-mid="100452003" border="0" src="https://freight.cargo.site/w/1000/i/d7be3641ce7021c41c256c609f258894cd46ef6de6aff4eea21ea032805112d8/mwc2017_edge01.jpg" /><img width="2340" height="1316" width_o="2340" height_o="1316" data-src="https://freight.cargo.site/t/original/i/1da8904fc9e949d4498aacb72fbf6fbbb2e8f3ecd4d4861691ba286efcd469d5/mwc2017_edge02.jpg" data-mid="100452007" border="0" src="https://freight.cargo.site/w/1000/i/1da8904fc9e949d4498aacb72fbf6fbbb2e8f3ecd4d4861691ba286efcd469d5/mwc2017_edge02.jpg" /> Interactive Screen <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08c3948fa254e0728e5539616f12ac7a49f29f96d7c5471ebd3a907676925054/00_start_camera.jpg" data-mid="100452489" border="0" src="https://freight.cargo.site/w/1000/i/08c3948fa254e0728e5539616f12ac7a49f29f96d7c5471ebd3a907676925054/00_start_camera.jpg" />Camera <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9f53b27c2f85b97a27f8a3d8e9074d88801a803f2bb53d3eaae9a792f8dd1d7/01_camera_01.jpg" data-mid="100452494" border="0" src="https://freight.cargo.site/w/1000/i/f9f53b27c2f85b97a27f8a3d8e9074d88801a803f2bb53d3eaae9a792f8dd1d7/01_camera_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7178fc167c362ac500b0e388169c05ea7b569ca85a149e038011cf1bb70d2763/01_camera_02.jpg" data-mid="100452496" border="0" src="https://freight.cargo.site/w/1000/i/7178fc167c362ac500b0e388169c05ea7b569ca85a149e038011cf1bb70d2763/01_camera_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/977fa7a720d5b77250df90a4e331fbe45e9b5f67e453ed047f36632bf9341683/01_camera_04.jpg" data-mid="100452499" border="0" src="https://freight.cargo.site/w/1000/i/977fa7a720d5b77250df90a4e331fbe45e9b5f67e453ed047f36632bf9341683/01_camera_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a288acf24013eccce3517f2758659cb2c73076c2021225cdc68c8d9e96476200/01_camera_05.jpg" data-mid="100452501" border="0" src="https://freight.cargo.site/w/1000/i/a288acf24013eccce3517f2758659cb2c73076c2021225cdc68c8d9e96476200/01_camera_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bac8855922c0af2fbc77aede359e593239b9246c826a48a07d989b4570ea4099/01_camera_06.jpg" data-mid="100452502" border="0" src="https://freight.cargo.site/w/1000/i/bac8855922c0af2fbc77aede359e593239b9246c826a48a07d989b4570ea4099/01_camera_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac3f488fb38b85ab22d9f71cf92a6898da6c58b540a16aa45c59adbaa42077c5/01_camera_07_banner.jpg" data-mid="100452503" border="0" src="https://freight.cargo.site/w/1000/i/ac3f488fb38b85ab22d9f71cf92a6898da6c58b540a16aa45c59adbaa42077c5/01_camera_07_banner.jpg" /> IP68 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d3d76a28dce8e3ea2a9c8a56a3181fa3e583fe459b00b3807cf3e56a4dbf88b/02_IP68_00_.jpg" data-mid="100452504" border="0" src="https://freight.cargo.site/w/1000/i/9d3d76a28dce8e3ea2a9c8a56a3181fa3e583fe459b00b3807cf3e56a4dbf88b/02_IP68_00_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d52b8c6d3d575c575a050fbe12336eb89e5af3bb3ed59f32f3561778fec4005/02_IP68_00.jpg" data-mid="100452505" border="0" src="https://freight.cargo.site/w/1000/i/0d52b8c6d3d575c575a050fbe12336eb89e5af3bb3ed59f32f3561778fec4005/02_IP68_00.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8dce114bc93c6bd0f7d0c67e5d6d719fd797e2197a0d9878e3db3d44640623c8/02_IP68_01.jpg" data-mid="100452506" border="0" src="https://freight.cargo.site/w/1000/i/8dce114bc93c6bd0f7d0c67e5d6d719fd797e2197a0d9878e3db3d44640623c8/02_IP68_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd116f2fdcf66566a14460678fa071bbdaacad0d3078968badd4ebb3192c665f/02_IP68_02.jpg" data-mid="100452507" border="0" src="https://freight.cargo.site/w/1000/i/bd116f2fdcf66566a14460678fa071bbdaacad0d3078968badd4ebb3192c665f/02_IP68_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b572be49fae9c4f8b9e1aba007c6ed96615fa701dabecdf3835b8afa54fc0cae/02_IP68_03.jpg" data-mid="100452508" border="0" src="https://freight.cargo.site/w/1000/i/b572be49fae9c4f8b9e1aba007c6ed96615fa701dabecdf3835b8afa54fc0cae/02_IP68_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84e7910f91790e21922ccd1dd741952fbbf9514d53f9aac49a648c10aaa64c01/02_IP68_04.jpg" data-mid="100452509" border="0" src="https://freight.cargo.site/w/1000/i/84e7910f91790e21922ccd1dd741952fbbf9514d53f9aac49a648c10aaa64c01/02_IP68_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b5e43f23412df5403d5b0ea0dfc527585468da4de39dbd2bb9133ba9d66dd0d/02_IP68_05.jpg" data-mid="100452510" border="0" src="https://freight.cargo.site/w/1000/i/2b5e43f23412df5403d5b0ea0dfc527585468da4de39dbd2bb9133ba9d66dd0d/02_IP68_05.jpg" /> Idle Mode Videos The idle mode videos were created to attract the user's attention. Since there was a possibility that this video will be continuously updated along with new Galaxy products to be released in the future, we created a design guide to prepare for the possibility of future production. These two videos, created with motifs from each of the S7 and Gear S3 products, used simple figures and limited colors for guidance. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d24b8194d3e425e2e822cca8a6307c9810b91932c0b4c4fed26331ae74c1b37a/11_interactiveTable_02.jpg" data-mid="100453166" border="0" src="https://freight.cargo.site/w/1000/i/d24b8194d3e425e2e822cca8a6307c9810b91932c0b4c4fed26331ae74c1b37a/11_interactiveTable_02.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1a325ab8a2a3fc5e107faabd464c931c7ba64dd4c0777dbf15f1f6cbc541747/02_1.jpg" data-mid="100452457" border="0" src="https://freight.cargo.site/w/1000/i/d1a325ab8a2a3fc5e107faabd464c931c7ba64dd4c0777dbf15f1f6cbc541747/02_1.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5e6f5943d97b7a6ea1ef975f2dd7b64a3aee0286e284dd0d80312b170f0a8f1/02_2.jpg" data-mid="100452458" border="0" src="https://freight.cargo.site/w/1000/i/f5e6f5943d97b7a6ea1ef975f2dd7b64a3aee0286e284dd0d80312b170f0a8f1/02_2.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec67033fcd0f91251a718d7158185cd5865d7390cc31db72501473d0b1bcdf1b/03.jpg" data-mid="100452459" border="0" src="https://freight.cargo.site/w/1000/i/ec67033fcd0f91251a718d7158185cd5865d7390cc31db72501473d0b1bcdf1b/03.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7da961b607ceda970808befda42f01a2d6cf9d98a601e6901790132d44b9e62/04_1.jpg" data-mid="100452460" border="0" src="https://freight.cargo.site/w/1000/i/b7da961b607ceda970808befda42f01a2d6cf9d98a601e6901790132d44b9e62/04_1.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b56e7cf6d283a2f8c97495526b469b9c7e329469bd41eda7022c090a81467a27/07.jpg" data-mid="100452465" border="0" src="https://freight.cargo.site/w/1000/i/b56e7cf6d283a2f8c97495526b469b9c7e329469bd41eda7022c090a81467a27/07.jpg" /> <img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a019375de9ebdcea371ca82014dae7314e54674d99f3cd5ffee895d25095c81/01_2.jpg" data-mid="100452454" border="0" src="https://freight.cargo.site/w/1000/i/5a019375de9ebdcea371ca82014dae7314e54674d99f3cd5ffee895d25095c81/01_2.jpg" /> https://kwonsoyeon.com/Human-Rights-Watch-Mariupol-Microsite Sat, 27 Apr 2024 23:42:11 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Human-Rights-Watch-Mariupol-Microsite Human Rights Watch Mariupol MicrositeHuman Rights Watch launched a microsite focused on the Russian siege of the Ukrainian city of Mariupol in March of 2022 with the goal of sharing research, data &amp; geographic visualizations and drawing attention to wartime atrocities that occurred during the conflict.We partnered with Human Rights Watch to help align stakeholders, establish a vision for the microsite, define the information architecture, and provide designs that fit within Human Rights Watch’s brand guidelines but also create a compelling microsite and narrative around the research and documentary assets. I worked on the website templates considering the interactions with geo maps, videos, and infographics. Client -&nbsp;Human Rights Watch Grace Choi John Emerson Team - Studio Rodrigo&nbsp;Ritik DholakiaArdavan ArfaeiSoyeon KwonRole: Web TemplateInfographicProrotyping Live Website <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f29517e783e594fa5bdcea4b66663f7f52aa1a7e6a07f90a2914f675389a1cef/Frame-1.jpg" data-mid="210061725" border="0" src="https://freight.cargo.site/w/1000/i/f29517e783e594fa5bdcea4b66663f7f52aa1a7e6a07f90a2914f675389a1cef/Frame-1.jpg" /><img width="2260" height="3018" width_o="2260" height_o="3018" data-src="https://freight.cargo.site/t/original/i/e8a577d7a631da09345139487ea2098dd5d04e422efa6f02af09b9e5a2b8f4ef/org-chart.png" data-mid="210061719" border="0" src="https://freight.cargo.site/w/1000/i/e8a577d7a631da09345139487ea2098dd5d04e422efa6f02af09b9e5a2b8f4ef/org-chart.png" /> https://kwonsoyeon.com/Lexus-Korea-Official-Website Mon, 27 Jan 2020 02:32:26 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Lexus-Korea-Official-Website <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08ae8ea80d9d0af2673d58923ccec13a5b4f5ad9065a245acaf2b89280dc4b2e/05_lexus_02.jpg" data-mid="59524914" border="0" src="https://freight.cargo.site/w/1000/i/08ae8ea80d9d0af2673d58923ccec13a5b4f5ad9065a245acaf2b89280dc4b2e/05_lexus_02.jpg" /> Lexus Korea Official Website, 2018🏅Grand Prix, &amp;Award, 2017 User Data Redesigning Official Website To redesign the official website of Lexus, we first had to analyzed user behavior to understand what information they want and improve usability with a more natural flow of the content. Based on our research, we found out that most users click on the model pages much more often than on the brand menu. Accordingly, we placed the model pages on top for better usability and utilized the brand contents as posts and tags instead of one set of menu from the previous website. In addition, as users use the mobile site more often, we applied the interface that is familiar to them for desktop as well. I designed the brand content pages and the mobile screen of the model detail pages. The website was restructured for consumer content to flow light and naturally, reflecting consumer snack culture. Content on the homepage are connected to the organic structure through 'hash tags’ allowing it to be accessed anywhere among the highly related content. In order to easily apply the information desired by the user, both the main and sub navigation were placed in the sales area with the other brand contents exposed as posts for extensibility and flexibility. Client -&nbsp;Lexus Korea Team - Design Fever PMs:Juhwan Lee Hyunjoo Lee&nbsp; UXR:Sanghyun LeeDahye AhnMina Jeon Designers:Hokyung LeeSoyeon Kwon Taehyun KimUichul Park Kimo Kang Eunyoung Park Developers:Hyungjoo ShinYoungsoo HanDohoon Kim Seunghan BanMyungjin Kim Live website <img width="1920" height="13859" width_o="1920" height_o="13859" data-src="https://freight.cargo.site/t/original/i/7cde67fb49f18b61153f578a2b38d2237d79518acaf5737440bb93c1894c3b40/05_lexus_00.jpg" data-mid="59524917" border="0" src="https://freight.cargo.site/w/1000/i/7cde67fb49f18b61153f578a2b38d2237d79518acaf5737440bb93c1894c3b40/05_lexus_00.jpg" /> https://kwonsoyeon.com/Lexus-LS-The-Chapters Sun, 26 Jan 2020 22:27:34 +0000 Soyeon Kwon | Product Designer https://kwonsoyeon.com/Lexus-LS-The-Chapters Lexus LS : The ChaptersThe Chapters commemorates the history of the Lexus Flagship model LS from its birth to its present model. It is a collection of eight chapters which describe the foundation of Lexus, philosophy, design, and technology. We created a variety of content formats to effectively communicate the history to a broader audience. The first chapter, History of Circle, shows the birth of Lexus’ flagship model, LS. I directed the video, from storyboards to graphic design, motion, and sound, using the data from when the flagship model debuted. I was able to develop a sense of transition in motion through the experience of expressing a subject in moving images rather than in one still image. I had to think of a smooth transition of all these still images coming together to become a whole new piece of work. This video and experience has broadened the spectrum of my work. Client -&nbsp;Lexus KoreaTeam -&nbsp;Design Fever PMs:Hyunjoo Lee Minjea Kim Designers: Juhwan LeeSoyeon Kwon Motion Designers: Youngran KimYoungeun Park History of Circle <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bfb76989e5fa4b9bfd3adab67a01b35f5fc69f6334d0bd29eaeebea7681dde6/05_lexus_CircleF_01.jpg" data-mid="59516407" border="0" src="https://freight.cargo.site/w/1000/i/9bfb76989e5fa4b9bfd3adab67a01b35f5fc69f6334d0bd29eaeebea7681dde6/05_lexus_CircleF_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d514a4ab65cf8557b22773486aa4504f2c13d77c4369e5cf1f7cab43dc11f66/05_lexus_CircleF_02.jpg" data-mid="59516408" border="0" src="https://freight.cargo.site/w/1000/i/0d514a4ab65cf8557b22773486aa4504f2c13d77c4369e5cf1f7cab43dc11f66/05_lexus_CircleF_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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