I WEAR JUICE: Packaging, 2015

I WEAR JUICE is a juice brand that aims for a healthy lifestyle. Starting from the belief that a body is made up of what a person eats, this brand, under the slogan "I DON'T EAT, I WEAR JUICE, I AM RENEWED", provides smoothies made from vegetables and grains without sugar to provide healthy eating habits for modern people. Unlike other typical juice brands by big companies, I WEAR JUICE uses a distinct bottle shape to differentiate itself from other commercial designs and appeal to younger generations interested in diets. In addition, a black and white label was used on a clear the bottle to emphasize various juice colors. Each bottle’s label had the juice number on the front and a clothing tag-like box for nutritional information on the back. I intended the juice package to look like colorful clothes for the product to go with its slogan of being worn. I directed the overall branding, designed logos, and came up with the design guides.

Management:
Mountain Desgin Studio

Art Directing:
Sungjun Kim
Eunyoung Cho
Soyeon Kwon

Package Design:
Soyeon Kwon
Hyunji Yeo


Photograph:
Euiseok Sung