Hi 안녕! I'm Soyeon 🙋🏻‍♀️ — a product designer in Brooklyn, NYC. I create meaningful and joyful experiences while finding opportunities for AI across various industries.

Google Trust

Supporting intersectional identity in Google search

Composable e-commerce for the leader in payments

Building a design system - Case study in progress

Microsite for documenting the siege of Mariupol

Dating app for the Asian community - case study in progress

Showcasing Samsung Galaxy S8 features

Thinking about the future

New approach to streaming service

Elevating the online art buying experience

Web experience for Affordable Connectivity Program

Building a Korean coffee brand identity inspired by 90s Seoul

User data-driven redesign of the official website

A new way to explore the Samsung Galaxy features