![](https://freight.cargo.site/t/original/i/2a9b2cbf4c38aff634685123bde53125b241f46693e73011cd99b14cb66a4d34/07_SKTemoticon_00.jpg)
SKT RCS Emojis, 2016
The SK Telecom RCS message app is a messenger service built into SKT's own smartphone developed to increase market share for their communication platform. We have created emoticons that are installed in the messenger app.
Client:
SK Telecom
Management:
Design Fever
SK Telecom
Management:
Design Fever
Director:
Juheon Oh
Emoji Design:
Jiyeon Kim
Soyeon Kwon
Juheon Oh
Emoji Design:
Jiyeon Kim
Soyeon Kwon
![](https://freight.cargo.site/t/original/i/3865b8e2586c089f6cfaf6d5aa5dee7d6d8d2df640949499439520c22bd0e23f/sk_emoticon.gif)
Process
First Draft
In order to create emojis that empathize with many people, I drew the image of an office worker that is common in people's daily lives. Other emoji sets we tried included a homemaker and a persimmon based on Korean puns.
![](https://freight.cargo.site/t/original/i/013efbf53a42daf5c745ae35889033371957cb4efdc013fd3b903d1e829234f8/07_SKTemoticon_01.jpg)
![](https://freight.cargo.site/t/original/i/aca4dc76cecc605438ed7aaf32cd0b0e59b6c5eb064fbcc6746bc986da2960db/KakaoTalk_Photo_2016-12-19-22-28-47_98.jpeg)
Second Draft
Since it is a new built-in emoji, we used basic shapes that focus on facial expressions rather than specific characters to reach a wider audience.
![](https://freight.cargo.site/t/original/i/14bb0a012a2e9a754c737c066f3eae1e8519f56b450c38fbf31c3b29e671bc77/07_SKTemoticon_03.jpg)
Deliverables
Although the emojis have a basic shape, the emotions are maximized with colors and shapes that differ from other emojis.
![](https://freight.cargo.site/t/original/i/3865b8e2586c089f6cfaf6d5aa5dee7d6d8d2df640949499439520c22bd0e23f/sk_emoticon.gif)
![](https://freight.cargo.site/t/original/i/a711eae9aaf616385f682661f096fcac804246be8a3611ee3a1328e8232bf634/07_SKTemoticon_04.jpg)
![](https://freight.cargo.site/t/original/i/efd074c7454fa4b8fa68084f3881d437e1cb0fa720cba50b0b0eab34e9d0713c/07_SKTemoticon_05.jpg)
![](https://freight.cargo.site/t/original/i/8835600a7211e31ec5b1cb51566c667dc868e5a1f9a10284be0670092d986a57/sticker_19_en.gif)